SlumpBuster's Story

Here's how it started...

With Major League Baseball attendance hitting an all-time high in 2007 at 79.4 million, two former baseball players came up with the SlumpBuster concept, which will for the first time link the growing popularity of energy drinks and mainstream sports. While one of the largest selling energy drinks has seen success aligning its brand with extreme sports, the industry lacks an energy drink that is geared towards the athletes and fans of major spectator sports. SlumpBuster specifically caters to the vast number of amateur baseball players, softball players, and fans world wide who currently purchase a significant portion of energy drinks.

A Grass Rooots Approach

In addition to being offered through strategic distribution channels, SlumpBuster also seeks to be marketed at the community level. For example, SlumpBuster is the official energy drink of the Los Angeles Angels of Anaheim affiliate, the Rancho Cucamonga Quakes, where the beverage will be offered exclusively to attendees at the Epicenter stadium. To compliment these grass roots campaigns, the SlumpBuster Business Development Department sends its own distribution team to individual accounts within a specified radius of each venue.